Telfar Celebrates Its 20th Anniversary Not With Spectacle But With Substance

Two decades after its quiet beginnings in Queens, Telfar turned the streets of New York into a runway and the community into the main event. This was not just a fashion show; it was a reminder that independence, creativity, and cultural impact are what fashion is all about.

Courtesy of Jason Nocito

What began twenty years ago in a Queens apartment by a teenage Telfar Clemens has evolved into the largest Black-owned fashion brand in the world, and likely the longest-running genderless brand in history. The brand has charted its own path entirely, remaining 100% independent, without investors and little entanglement with the fashion industry. Yet, with its captivating DNA, Telfar managed to build a loyal following of over three million customers along the way.

Telfar has long stood out as a brand that simply gets it right. It’s visionary, equitable, and deeply in tune with its audience. From the beginning, it gained a loyal community drawn to its commitment to cultural storytelling, accessible pricing, and customer-first values. This integrity helped elevate the iconic “T” bag into one of the most sought-after accessories of the past decade, carried by A-listers and aspirational shoppers alike.

Over the weekend, following a five-year hiatus, Clemens took to the streets of New York City to make his return to the runway.

 

Courtesy of Telfar

 

At the show, the support and love were undeniable. Fans, friends, family, and industry insiders all came crowding to the street behind the Telfar store, fittingly on Juneteenth weekend. Among them were familiar faces like Luar’s Raul Lopez and Solange Knowles, who’s often cited as the one who promoted the brand in its early years. Her sister, Beyoncé echoed that same support in her 2022 Renaisssance album, closing it with a shoutout to the brand: “This Telfar bag imported, Birkins them shit’s in storage,” encapsulating everything the brand is all about.

As always, Telfar did things their own way. Instead of a traditional runway cast, the show featured people directly from the brand’s community. Through a series of open castings at the Telfar store called New Models, anyone could take part. The final lineup was chosen not by insiders but by the public, who voted live during the first episode of New Models, streamed on Telfar’s own platform on June 19. Friends, family, and longtime collaborators all walked the show, making it a true celebration of the people who have shaped the brand.

Telfar’s Spring/Summer 2025 collection was a bold celebration of community and creativity, and every look was met with cheers and applause. It opened with reimagined suiting and shirting, crafted from deconstructed jersey T-shirts that honored the brand’s twenty-year history. Loose-fitting jackets, flared trousers, and relaxed silhouettes offered a fresh take on fashion staples; easy streetwear, and polished tailoring—echoing the brand’s ability to capture New York’s forward-looking vibe. The collection continued with khaki in tones of beige, black, and camo as a foundation, denim spanning vintage to futuristic rib knit dresses, and logo jelly sandals in various colors, just in time for the minimalist footwear wave.

Courtesy of Jason Nocito

Accessories took center stage as much as the clothing did, proving once more why Telfar changed the way the industry thinks about “it” bags. The debut of the Tie Bag—an evolution of the Telfar shopper as a slouchy hobo tote—is available in three colors and one perfect size. Of course, the legendary Shopping Bag was also present in spirit, reminding everyone just how Telfar became the brand known as Bushwick Birkin. Together, these pieces underscored Telfar’s core message that quality design and cultural resonance need not break the bank.

Twenty years in, Telfar has proven that good things are worth the wait. The fashion industry constantly demands speed and instant reinvention, often leaving creatives forced to accumulate. But Telfar Clemens has built an empire that allows him to listen to a slower, more authentic rhythm, and he understands the value of risk in fashion. As he celebrates the brand’s platinum anniversary, it’s never been more clear that Clemens is still winning the game, with rules he made himself.

Miu Miu's Fall/Winter 2024 Collection Traces Life From Girlhood to Womanhood

The Miu Miu Fall/Winter 2024 collection by Miuccia Prada draws inspiration from the span and scope of people’s lives, its shifting clothing types reflective of the development of character, both personal and universal to form a vocabulary of clothing, from childhood to adulthood.

Concurrent gestures express different moments in life — they coexist within single outfits, just as we each hold simultaneous memories of our own experience. Evocations of childhood are expressed with deliberately shrunken proportions, cropped sleeves, and round-toed shoes; archetypical clothing types that directly recall those worn in youth. Childhood is a moment of impulsive, natural rebellion, here reflected in the liberation of a dichotomous mixing of different codifications of dress, pajamas with outerwear, proper with improper, right with wrong. By contrast, adulthood is expressed through recognized signifiers of propriety and chic — gloves and handbags, brooches, tailoring, the little black dress. Like mnemonic devices, clothes can make us both think back, and project forwards.

Those components of duality and recollection find counterparts in materials and construction. Bonding and fusing meld together different fabrics and combine disparate garments, sweaters and cardigans in silk and cashmere, poplin skirts with knit, while shearling is treated to mimic precious fur. Silk dresses are creased and molded to cotton jersey sheaths, volumes reduced with the impression of the original garment remaining, a trace of its antecedent.

As the collection reconsiders characteristic signifiers of life through the vocabulary of clothing, so our literal vocabulary can be readdressed. Girlishness is a word we can revalue, from a pejorative gendered noun, anchored to age, to a universal idiom expressive of the strength of rebellion, a spirit of freedom and individuality, one attribute of a richer whole. Perceived as an inherent component of Miu Miu, it should be examined not as a lone trait but as a fundamental aspect of a wider temperament — a notion expressed through a cast of personalities who each embody this ever-shifting Miu Miu persona. They include Dara Allen, Ethel Cain, Guillaume Diop, Luther Ford, Angel Hazody, Kristin Scott Thoe, Qin Huilan, Little Simz, Jasmin Savoy Brown and Ángela Molina, who also features in Miu Miu Women’s Tales.

Contemporaneity allows divergent creative processes to arrive at paradoxically correlated results. The Palais d’Iéna is punctuated by video installations created by the Belgian-American artist Cécile B. Evans, art considered as a tool to enrich and expand conversation around people. Conceived independently of the collection, by chance the notions of the survival of memory in their art finds echo within the clothes. This is a shared language, one informed by the moment we all live within, a universal message nevertheless resonant with our unique experience.

Avavav's FW24 Presentation Wants to Thank You For Your Feedback

 
 

The Avavav FW24 runway show serves as a dark satire on what internet hate would look like if put into a physical space. In actuality, it doesn’t look much different than the medieval era when a walk of atonement and the stoning of witches were de rigueur. Only for this presentation, the models are acting symbols of self-respect, maintaining an unbroken expression as the audience throws garbage on them, staining their bodies and clothing. The show represents the energy that has defined the creative director Beate Karlsson’s making of the collection, which means abolishing whatever the world thinks of the young brand. Karlsson often sees her storytelling as cognitive behavioral therapy, and in this case, it’s been about keeping a sole focus on elevating the product and the Avavav look.

According to Karlsson, “While the internet is the future, we think it’s curious that internet-behavior is so primitive. This show puts the hate on the runway as a bizarre experiment, where verbal aggression is translated through vulgar actions.”

Avavav has gained worldwide recognition for its conceptual and humorous ideas, abilities to stir strong emotions and its pioneering silhouettes. Their loud approach and huge exposure has created strong opinions for the brand.

The collection has street influences, but with a goth, feminine punch. Some key looks include hooded button up shirts, styled with medieval, cross-shaped ties and tailored suits. Avavav presents some strong new silhouettes like their “shoulderless” hoodie, that carries a ghost-like appeal. Sculpted caps, resembling the shape of sporty cycling helmets and bottoms merging skirts and pants into an exciting new silhouette. The brand also presents its Avavav x Eastpak capsule collection for the first time during the show. Eastpak’s iconic Pakr is reimagined in a double backpack silhouette, next to “four fingered” mini bags and a multi Pakr bumbag.

The Avavav FW24 runway show is sponsored by Eastpak, Urban Production, MAC Cosmetics, Wella Professionals and Riccardo Grassi Showroom.